Elevator Pitch for Herbal temporary hair dye:
For actors&actresses who need to change their hair style often and fashion youth who would like to try some "crazy" color on their head often, herbal temporary hair dye is a hair dye that is purely made by herbal and contains no harmful compositions. It also can be washed off by normal shampoo, which means you can try different color every day. You can simply dye hair by yourself in just 10 mins. Unlike some other hair dye, like O'real, this product is completely harmfulness for health and hair, and could easily dye on or wash off. Customers can try some "crazy" color that would never show up on other brands without worry about whether they would not like the color tomorrow or some health issues.
The persona I choose is a young girl Nancy at her age of 25 loving party, has a full-time work to do and it's a serious work for classic dressing style.
What
does
a bad day look
like for her?
After a crazy party night, the girl has no time to re-make her hair and shows up with her red-color hair, leaving a bad impression to her co-workers and boss.
What
is she afraid of?
She feels badly and worries that would have negative effect to her career. She also was afraid when she put the color on her hair, worries it would last even longer time so she had to wear that in a long time to work.
What
keeps
her awake at
night?
Hoping the color would fade a little bit or she has to do coloring twice in several days, that would hurt her hair badly.
What
is she responsible for?
She has full-time work to do, so she should dress professionally, and the appearance may have potential influence to her work.
What
obstacles stand
in her way?
She is crazy about party, but she cannot express herself at the parties because of the work requirements.
What does this person want
and
aspire to?
She wants something can let her change her hair color at night temporarily but has her original hair color for work, also wont have damage even she colors every night.
How does this person measure success?
She can both deal work and night life well. Having fun at the same time not affect her professional future.
What
can
we offer this person?
We can offer her a product that let her make colors for the parties or night life whenever she likes and won't have an influence to the next day's work. Also it won't hurt her hair even she wants to change her color hair everyday.
Saturday, September 29, 2012
Thursday, September 20, 2012
Thoughts from Toyota's Secret: The A3 Report
The article talks about a very special innovation process used in Toyota to let employees describe problems they meet at work and solve them.
I think this A3 report is a perfect way to be practical in daily work for employees. According to the examples given in the article, people can write whatever they feel comfortable and even draw pictures on the paper. By doing that, they don't need to write a very detailed and time-consuming report to demonstrate the problem, it's easy to read and easy to be presented by the "author".
Though it takes shorter time than to write a several pages report, it contains everything that should be found in a innovation report. It starts from a problem, and not only gives a solution, also giving a business result to the manager, which is more important to the managerial people since they should take both the loss from problems and the cost to solve them into consideration.
However, it still has some limitation. Since it is simpler and has a limit to two page, "authors" can not explain in detail to the readers about how it would be. With less vision of great picture about the problem, management sometimes may underestimate the effect of the problem.
Also, it in most cases can only be applied in manufacturing companies, where people are doing more craft things and is easier for them to come up with a problem and find a solution. Otherwise, employees can hardly find problems and company cannot make this kind of report into part of its culture, thus leading to less of innovation. Meanwhile, some staff even meet the problem, but were not to report or describe it because they can't measure those problems with numbers or financial problems. They can't describe it with word and can only by showing to the manager. What's more, many problem are found by non-experts, therefore they cannot come up with a solution when they try to report. Sometimes a report needs cooperation between different function of departments, however, A3 report were limited to do so.
I think this A3 report is a perfect way to be practical in daily work for employees. According to the examples given in the article, people can write whatever they feel comfortable and even draw pictures on the paper. By doing that, they don't need to write a very detailed and time-consuming report to demonstrate the problem, it's easy to read and easy to be presented by the "author".
Though it takes shorter time than to write a several pages report, it contains everything that should be found in a innovation report. It starts from a problem, and not only gives a solution, also giving a business result to the manager, which is more important to the managerial people since they should take both the loss from problems and the cost to solve them into consideration.
However, it still has some limitation. Since it is simpler and has a limit to two page, "authors" can not explain in detail to the readers about how it would be. With less vision of great picture about the problem, management sometimes may underestimate the effect of the problem.
Also, it in most cases can only be applied in manufacturing companies, where people are doing more craft things and is easier for them to come up with a problem and find a solution. Otherwise, employees can hardly find problems and company cannot make this kind of report into part of its culture, thus leading to less of innovation. Meanwhile, some staff even meet the problem, but were not to report or describe it because they can't measure those problems with numbers or financial problems. They can't describe it with word and can only by showing to the manager. What's more, many problem are found by non-experts, therefore they cannot come up with a solution when they try to report. Sometimes a report needs cooperation between different function of departments, however, A3 report were limited to do so.
Wednesday, September 12, 2012
7 Sources of Innovation
The master of management, Peter Drucker named 7 opportunities of source of innovation, which are:
The unexpected, incongruities, process needs, industry and market structure, demographics, changes in perception and new knowledge.
I can't think of many examples of the unexpected innovations. However, one unexpected example is a really successful innovation of product and a legacy to the world, Coca-cola. It was supposed to be a medicine while Dr. Pemberton eventually made a Soda Drink. However, I don't think this fantastic unexpected result would often happen, most of them turn out to be not-so-good ones.
Incongruity or conflict makes some special needs able to be solved. Many architects use different fully designed furniture to enlarge using space in a limited sized room.
Process needs may discovered more by workers or supervisors who actually participate into a process. They are always the ones who first come up with problems. Also, this may come with the appearance of emerging technology. The cutting edge technology will have the opportunity to change process work, and may be foundation of new innovations.
Changing of industry and market structure can also lead to innovation, so can changes perception. In the mobile phone industry, OS provider start to come up, instead of OEMs have their own decision of how to use and fit the OSs. Also, customers in this industry now change their taste from the design of phone to the design of systems. Therefore, no matter what the innovation is, almost all innovations of smartphone products are made by OS markers.
Demographic is another source of innovation, which can be seen from a huge migration from one city to another, stimulate the innovation for the new prospering city.
New knowledge, I think is the most important source of innovation, and is the most case of where innovation comes from.
The unexpected, incongruities, process needs, industry and market structure, demographics, changes in perception and new knowledge.
I can't think of many examples of the unexpected innovations. However, one unexpected example is a really successful innovation of product and a legacy to the world, Coca-cola. It was supposed to be a medicine while Dr. Pemberton eventually made a Soda Drink. However, I don't think this fantastic unexpected result would often happen, most of them turn out to be not-so-good ones.
Incongruity or conflict makes some special needs able to be solved. Many architects use different fully designed furniture to enlarge using space in a limited sized room.
Process needs may discovered more by workers or supervisors who actually participate into a process. They are always the ones who first come up with problems. Also, this may come with the appearance of emerging technology. The cutting edge technology will have the opportunity to change process work, and may be foundation of new innovations.
Changing of industry and market structure can also lead to innovation, so can changes perception. In the mobile phone industry, OS provider start to come up, instead of OEMs have their own decision of how to use and fit the OSs. Also, customers in this industry now change their taste from the design of phone to the design of systems. Therefore, no matter what the innovation is, almost all innovations of smartphone products are made by OS markers.
Demographic is another source of innovation, which can be seen from a huge migration from one city to another, stimulate the innovation for the new prospering city.
New knowledge, I think is the most important source of innovation, and is the most case of where innovation comes from.
Wednesday, September 5, 2012
Google SWOT Analysis
Google is a so successful company that has many products and services in hand. It's SWOT Analysis has been conducted by enormous people from business students to famous consulting companies. Today I am trying to make a SWOT from my perspective about Google as a whole company, not only its search engine.
Starting from internal analysis:
Strength:
High reputation accumulated from its search engine business.
Large customer base of AdWord, advertising, and service making Google easier to introduce new product.
Various product lines can be each others complementary even creating a whole ecosystem and bring extra customer loyalty, leading technology innovation and large scale of partners.
Weakness:
Freemium model makes relatively fewer customers would like to pay for Google's service.
Since simplicity represented Google, it's hard to follow fashion or create fashion trend. In other words, it's too much a high-tech company
Profit resource allocation is too unbalanced. Ad income takes too much portion of Google's profit.
Opportunity:
Number of Internet user is still increasing these days.
App ad and searching become another profit point of Google AdScence.
Threat:
Social media take more and more time of customer spending on the Net.
In smartphone OS market, Apple becomes more and more competitive and begin to create its own ecosystem as well, after establishing its own map and other services, starting getting Google's market share in Internet service.
Starting from internal analysis:
Strength:
High reputation accumulated from its search engine business.
Large customer base of AdWord, advertising, and service making Google easier to introduce new product.
Various product lines can be each others complementary even creating a whole ecosystem and bring extra customer loyalty, leading technology innovation and large scale of partners.
Weakness:
Freemium model makes relatively fewer customers would like to pay for Google's service.
Since simplicity represented Google, it's hard to follow fashion or create fashion trend. In other words, it's too much a high-tech company
Profit resource allocation is too unbalanced. Ad income takes too much portion of Google's profit.
Opportunity:
Number of Internet user is still increasing these days.
App ad and searching become another profit point of Google AdScence.
Threat:
Social media take more and more time of customer spending on the Net.
In smartphone OS market, Apple becomes more and more competitive and begin to create its own ecosystem as well, after establishing its own map and other services, starting getting Google's market share in Internet service.
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